The Alpina Gstaad
Magazine

At the age of 20, Lorenz Bach opened his first boutique Silver Sport in the Swiss village of Rougemont, introducing a curated vision of premium alpine sportswear — a family legacy that continues through generations. Five years down the road, Maison Lorenz Bach was founded in the heart of Gstaad, establishing a new kind of luxury retail experience in the Swiss Alps — one being defined by elegance, exclusivity, and matching style. This brand expanded further on to other key destinations around Switzerland including Zermatt, Verbier, Villars, and Crans-Montana. Simultaneously, the Lorenz Bach Group developed a portfolio of new concepts with the likes of Bach Sign, Sport’s Avenue, and the Lorenz Bach Outlets; next to CLUB 66 the Concept Store and Direct Stores. Driven by a deep connection to the Alpine lifestyle, Lorenz Bach introduced his very own personal label — Lorenz Bach Gstaad — redefining the Swiss Alpine dresscode that blends heritage craftsmanship with modern sophistication. Today, Lorenz Bach Group represents your destination in the Swiss Alps, carrying the legacy in luxury fashion since 1978.