After staging several pop-up stores in The Alpina Gstaad, Geneva-based SEP, the Social Enterprise Project, presents its latest offerings, always adhering to its principles of responsible but life-changing production, restoring dignity and well-being to refugees. Its new hoodie in 100% organic cotton is made sustainably in Portugal, while cashmere beanies and matching mittens in exciting new colours are made by one of Brunello Cucinelli's suppliers in Italy - all hand-embroidered by SEP artists in the Jerash camp. SEP’s activities are also being supported by Integra Fragrances with the development of an exclusive scent identity, tailormade in Italy to embody its values, imagery and ethical mission. Out for Christmas 2021, the Integra Fragrances for SEP candle unfurls fragrances of coffee, kabsa, spices, incense, and freshly baked bread, bringing the camp to the world.

SEP Jordan's creations will be showcased and sold in the Dubai Expo 2020's Opportunity District, which shows how our lives are interconnected. It presents people worldwide who are transforming dreams and aspirations into tomorrow's realities, shaping the future by unlocking their own potential.